Culture Cycle Overlay

TAKING MULTICULTURAL MARKETING TO A WHOLE NEW LEVEL Multicuturals have two kinds of life cycles: 1. The culture of their parents2. American culture With our proprietary algorithm that uses U.S. Census and Scarborough data, the AAAZA Culture Cycle™ targets different...

Hanmi Kakao Overlay

HANMI BANK KAKAO DEBIT CARD YOUTUBE GIVEAWAY Overview Since the launch of their YouTube channel in September 2020, Hanmi Bank has been in need of cost-effective measures to raise awareness of their channel and increase their number of subscribers. Objective Raise...

Ford Overlay

Ford – Chinese New Year Event Overview The Northern California Ford dealers were sponsoring the Southwest San Francisco Chinese New Year Event and Parade, the largest new year celebration in the U.S. attended by millions each year. Since Asian American customers...

Moneygram Cameroon Overlay

MoneyGram Cameroon Overview Along with a U.S. immigrant population doubling every decade since 1970, a high percentage of Cameroonians in the U.S. and Canada are recent immigrants who tend to: Maintain strong ties with friends and families back in Cameroon Send money...

AT&T Home Overlay

AT&T “Home” Overview “Home” references both a multicultural person’s home in the U.S. as well as their homeland abroad. Immigrants who miss certain things from their homeland seek out to consume cultural food and media to satisfy their nostalgia for home. TV is...