TAKING MULTICULTURAL MARKETING TO A WHOLE NEW LEVEL

Multicuturals have two kinds of life cycles:

1. The culture of their parents
2. American culture

With our proprietary algorithm that uses U.S. Census and Scarborough data, the AAAZA Culture Cycle™ targets different ethnic groups and determines the best way to reach consumers who are experiencing both their native culture and American culture at critical stages of life—such as college, getting married, having children and grandchildren, etc.

By knowing what stage our desired consumer is in the cycle, we can connect through relevant messaging. We combine this with Geoscape’s Asianicity™ model to reach multicultural consumers via targeted media channels.

Want to learn more about the AAAZA Culture Cycle™?
Request an Asian 101 seminar.