Hanmi Kakao Overlay by aaaza_admin | May 27, 2021 HANMI BANK KAKAO DEBIT CARD YOUTUBE GIVEAWAY Overview Since the launch of their YouTube channel in September 2020, Hanmi Bank has been in need of cost-effective measures to raise awareness of their channel and increase their number of subscribers. Objective Raise awareness and increase the number of subscribers of the Hanmi Bank YouTube channel. Solution Hanmi Bank planned to introduce a new debit card design featuring the popular Kakao Friends characters. AAAZA took advantage of this opportunity by planning a YouTube subscription event featuring free giveaways for new subscribers as a part of the Hanmi Kakao Friends Debit Card campaign. We developed two videos, a 15-second video YouTube subscription video along with a 15-second video promoting the new debit card. Results The subscription campaign spent less than 10% of the campaign budget and within two weeks raised over 600 new subscribers.